The Whole Guide to Making Great TikTok Ads in 2023:
Brands may reach younger, content-hungry populations by using TikTok advertising. Apply these essential tips to start making your own successful TikTok advertising.
TikTok Ads have the ability to reach 884.9 million adults, or 18% of all internet users in this age group. Additionally, the typical TikTok user in the world uses the app for nearly 20 hours each month.
The lesson? TikTok advertising may be a wildly successful endeavor (especially if you're promoting to the ladies: 57% of TikTok Ads' audience is female). Here's how to make sure your advertisements are getting the most exposure possible.
What is TikTok ads?
TikTok ads are promoted content (often videos played in full screen) that a company or creator pays to display to a specific target audience. TikTok ads are a type of social media marketing that often work to promote the advertiser or sell a certain commodity or service.
There are three levels of structure in TikTok ads:
1.TikTok Ad: A single commercial (often a video promoting a business or service or a unique TikTok deal).
- ad Group: a collection of TikTok advertisements.
- Campaign: A collection of TikTok ad groups is known as a campaign.
As an example, a clothing brand might create a TikTok video ad for a pair of sneakers as one of numerous sneaker marketing films in an ad group, which could subsequently be used in a campaign about a summer shoe sale.
Types of TikTok ads.
The age-old conundrum, what type are you? The various forms of advertising available on TikTok are shown below. Please note that not all forms of TikTok advertising are available in all countries.
In-feed advertisements:
You can design your own in-feed advertising on TikTok by using the TikTok advertising Manager interface.
Ads on TikTok
One of the most prevalent types of TikTok advertising is this. Brands or content creators create video advertising, which are then posted via a TikTok advertising Manager account.
Video advertising appear to be typical TikToks, but if a user interacts with one, a landing page or an app download are launched. In other words, TikTok video ads link directly to the product being advertised
One of the most prevalent types of TikTok advertising is this. Brands or content creators create video advertising, which are then posted via a TikTok advertising Manager account.
Video advertising appear to be typical TikToks, but if a user interacts with one, a landing page or an app download are launched. In other words, TikTok video ads link directly to the product being advertised.
Take, for example this Food Brand video advertisement. Like a typical TikTok, food occurs in videos. However, you are directed to a landing page for the Food when you tap the account name (or the custom call to action button).
For as long as the sponsor has paid for them, video advertising will automatically show up in a user's feed. They cannot be duetted or sewn and are not permanent posts.
How can i set up a TikTok ad campaign:
Visit the TikTok Ads Manager to set up your first ad and build a TikTok advertising campaign. Make sure you have a TikTok for Business account (if not, switching is cheap and simple).
1.Create a campaign
In the TikTok Ads Manager, first select the Campaign option from the top menu. Click Create on the Campaign page.
Note: The Ads Manager will give you the choice to choose Simplified Mode or Custom Mode when you first launch a campaign. With the more straightforward Simplified Mode software, you may create an advertisement in about five minutes, while Custom enables you to specify more intricate setups.
Although we're utilizing Custom in this example, both alternatives have comparable steps.
Select a objective campaign
TikTok requires you to select an objective at the very beginning of the ad-creation process in order to make it simpler for you to achieve your marketing objectives (so be sure to know what your objective is before you start).
On TikTok's Ad Manager, there are three different types of objectives: Awareness (ensuring that people are aware of your brand or product), Consideration (when a potential customer engages with your brand or product in a meaningful way), and Conversion (actually purchasing the product).
Referring to TikTok Ads Manager
Here is an additional look of each goal.
Awareness
Reach: Get the most people to see your advertisement.
Consideration
Traffic: Direct visitors to a certain URL or landing page (which might potentially be an installation page for an app).
Increase the number of views and interactions on your videos.
Obtain leads for your business through lead generation.
Increase your number of followers and profile views by engaging with the community.
your campaign Name
Next, give your campaign a name and specify whether or not it falls under any specific ad categories (housing, job, or credit; this statement is intended to prevent discriminatory targeting).
Referring to TikTok Ads Manager
Additionally, you can decide whether you want TikTok to apply a single set of budget optimizations to all the ad groups in this campaign rather than setting them up separately.
The campaign budget is the last item on this page, and it enables you to specify a fixed budget for the entire campaign, including all ad groups and the advertisements that go with those groups. Budgets for both groups of advertising and individual ads can be set.
Create An Advertising Groups
Okay, the campaign—the most advanced level of TikTok Ads organization—is complete. On to the settings for the Ad Group.
Then, change the interaction settings for your Ad Group.
Name your ad group first. You can also decide whether or not users can download, comment on, and share your video advertising by clicking Advanced settings under Placement (Psst: if you need assistance handling comments, Hootsuite's got you covered).
Referring to TikTok Ads Manager
Determine the ad group's targeting
Next, decide who you want to see this advertisement. In addition to the most sophisticated targets like audience, interests and behaviors, and device utilized, you may select demographics like location, gender, age group, and language.
Referring to TikTok Ads Manager
Select the Content to Be Excluded
Exclusions from the Content is next. Your exclusions will be set to Standard by default, but you may click modify to see more information about the various kinds of content exclusions.
Typically, this option controls whether TikTok will display your content next to content with mature themes—though obviously not anything that is too mature to go against the Community Guidelines.
Referring to TikTok Ads Manager
Set a budget and a schedule for your ad group.
Budget and timetable are the next criteria to be decided. The most money you can spend each day on this particular ad group is allowed by your daily budget. The daily budget must include at least $20 USD (or $30 USD if you live in Canada like I do, haha).
Referring to TikTok Ads Manager
Set the duration of your advertisement's run time as well as whether you want it to appear at all times during the day or only during specific hours (such as weekends only).
Decide on your bid and optimization.
The final stage in building a new TikTok Ad Group is bidding and optimization, which lets you choose how much you'll spend for each metric.
Referring to TikTok Ads Manager
The statistic employed in this instance is CPV, or cost per focused view, since the target was video views. "Focused View" refers to the user's first six seconds of viewing or interaction with the video.
Leave the bid control area empty to employ the lowest cost bidding technique.
To change whether your advertisement will be served in a conventional or fast manner, you can also modify the advanced options. "Accelerated" refers to the platform's attempt to meet your goals as soon as possible.
3. Submit your Advertise
It's time to upload your creatives at last!
Publish your stuff online
You choose your identity (either a display name or your own brand's TikTok account, turning the ad into a Spark Ad) here after uploading your clip, writing a caption, and choosing your identity.
Referring to TikTok Ads Manager
Set the page you want to go to.
Use Instant pages to link to an in-app page, or set your destination page to your brand's website (or a landing page for whatever product or service you are promoting). If necessary, you can also provide a legal disclaimer.
Referring to TikTok Ads Manager
Choose your tracking method.
You can track events on your website, app, or other websites if you choose to skip this step.
Now Submit The Ad
I'm done! To submit your ad to TikTok for review, click Submit. The majority of submitted ads are assessed within 24 hours, according to the platform.
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